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The BBA in Digital Operations Management is an internationally-focused, four-year program that allows students to quickly build their online business skills with a global focus.
This program is aimed at students seeking an international career; it is certified by the French RNCP, level VI (Management and Business Development).
Graduates of this program will be able to identify the challenges related to transitioning business activities to the online world; they will also have expert-level knowledge of the various facets of online sales.
Next start date: September 2021
Admissions requirements: Secondary school diploma (to be admitted to the first year) / Secondary school diploma plus three years of university studies (to be admitted to the fourth year)
100% in English, on our Paris campus
Strengths of the BBA by ISC Paris Global Programs
- Innovative and career-focused instruction: action learning/learning by doing through business games, flipped classrooms, group projects, student enterprises, etc.
Two international accreditations: BGA and AACSB
An international network of 43 partner universities in more than 19 countries
- Program taught completely in English
A unique system of student associations: 10 student enterprises with more than 100 projects per year
Objectives of the BBA in Digital Operations Management
- Steer and oversee the financial aspect of corporate activities
Manage online sales teams
Improve the customer experience and e-commerce site conversions by directing and optimizing logistics and transportation in the country where the company is located.
Improving service offerings and performance; optimizing margins
Contributing to the company’s strategic projects (multi-channel marketing, marketplaces, supply chain, etc.)
Program
First and second year: fundamentals and intermediate-level knowledge
During the first two years of the BBA, students develop an overview of the various key departments in a company: management, communication, marketing, sales, and finance.
Third year: international immersion
The third year of the program involves an international exchange to one of our partner universities (130 universities in more than 43 countries).
This unique experience allows students to boost the international component of their careers.
Fourth year: Specializing; career planning
During their fourth year, students will specialize in digital operations management and will have the option to do work-study.
Specialization courses
- Online Consumer Behavior
Search Engine Marketing
Web Conceptualization
Business Models for Digital Transformation
The Digital Supply Chain
Data analysis
Budgeting & controlling
Entrepreneurship
Team management
Career paths and further study
Students have two options:
Entering the working world
The BBA gives students the skills they need to enter the working world after they graduate, in a Digital Operations Manager role.
They might also want to work in marketing, sales, or operations, or even in a strategic role supporting upper management.
These initial jobs allow graduates to learn about market trends and to manage budgets, and to formulate and make strategic decisions.
Further study
Graduates have two options: a Master of Science (MSc) to deepen their management skills, or an MBA in International Business after three to four years of work experience.
Admissions requirements
For year 1 of the BBA:
– Must hold a secondary school diploma and be fluent in English
For year 4 of the BBA:
– Must have three years of university study and be fluent in English; no work experience required
Work/study:
Students have the option to do the fourth year of the BBA program in a work/study model. Schedule: 2 days in the classroom (Paris campus)/3 days in the corporate work placement
Type of employment contract: entry-level or apprentice
Tuition and fees
- 1st year
- 9,950 euros
- 2nd year
- 9,950 euros
- 3rd year
- 9,950 euros
- 4th year, traditional format
- 9,950 euros
- 4th year, work/study format
- Paid by corporate work placement
French