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The Master of Science (MSc) in Luxury Marketing and Communications allows you to develop management and project management skills, along with professional expertise in the luxury sector. This specialization targets the high-demand luxury sector, through knowledge, know-how, and interpersonal skills. The program also prepares you to tackle new challenges in e-commerce, retail, management, social networks, codes, and certifications.
Applicants to the MSc program do not need previous work experience, but must have the equivalent of a French “bac+3” degree to begin the program with a year devoted to the basics of management, or a French “bac+4” degree to begin in the specialization year. Please note that MSC program is 80% taught in french and 20% taught in english. Therefore applicants must be fluent in french.
Program goals
- Develop dual skill sets in the luxury sector and in management,
Encourage the expression of ideas to foster progress,
Develop product awareness,
Be part of a dynamic process.
Preparatory training for the Level 7 certified title designed and developed by APTIM, Manager de projets nationaux et internationaux des organisations.
Career paths after this program
- Product Manager
Press Officer
Project Manager
Project Manager
Hotel CEO
Curriculum
MSc 1 (one academic year, for students who have the equivalent of a bac+3 in the French system)
MSc 2 (one academic year, as a continuation from MSc 1 or for students who have the equivalent of a bac+4 in the French system)
The MSc 2 year earns 90 ECTS credits and focuses on more advanced management skills and developing technical skills in marketing and communications.
Soft skills and personal development
- Corporate conduct
Personal development tools
Creativity
Intercultural management
Mathematics for management
Business English
Basics
- Industrial economy
Innovation concepts & Processes
Online business models
Geopolitics
Ethics & CSR
Data collection and analysis
Strategic management
- Business case
Strategic management
Corporate performance
Leadership & project management
Supply Chain
Finance and Law
- Spreadsheet modeling
Quantitative budgeting process and tools
Business decisions & scoreboards
Corporate law and contract law
Financial accounting
Marketing & Communication
- Crisis communication
Management communication
Marketing concepts & new tools
Information systems & digital marketing
Online tools
- CRM
Cloud, IOT, blockchain
Management information systems
Luxury specialization
- Wholesale distribution
Jewelry & watches strategy
Wine & spirits
Fashion
Fragrances & cosmetics
Art market and auction
Marketing of taste industries
Merchandising & Retail in Beauty
Professional experience in the desired field, and writing an MSc thesis.
French