The Master of Science (MSc) in Luxury Marketing and Communications allows you to develop management and project management skills, along with professional expertise in the luxury sector. This specialization targets the high-demand luxury sector, through knowledge, know-how, and interpersonal skills. The program also prepares you to tackle new challenges in e-commerce, retail, management, social networks, codes, and certifications.

Applicants to the MSc program do not need previous work experience, but must have the equivalent of a French “bac+3” degree to begin the program with a year devoted to the basics of management, or a French “bac+4” degree to begin in the specialization year. Please note that MSC program is 80% taught in french and 20% taught in english. Therefore applicants must be fluent in french.

Program goals

Program goals


    Develop dual skill sets in the luxury sector and in management,
    Encourage the expression of ideas to foster progress,
    Develop product awareness,
    Be part of a dynamic process.
Career paths after this program

Career paths after this program


    Product Manager
    Press Officer
    Project Manager
    Project Manager
    Hotel CEO

Curriculum


MSc 1 (one academic year, for students who have the equivalent of a bac+3 in the French system)

MSc 2 (one academic year, as a continuation from MSc 1 or for students who have the equivalent of a bac+4 in the French system)
The MSc 2 year earns 90 ECTS credits and focuses on more advanced management skills and developing technical skills in marketing and communications.

Soft skills and personal development

    Corporate conduct
    Personal development tools
    Creativity
    Intercultural management
    Mathematics for management
    Business English

Basics

    Industrial economy
    Innovation concepts & Processes
    Online business models
    Geopolitics
    Ethics & CSR
    Data collection and analysis

Strategic management

    Business case
    Strategic management
    Corporate performance
    Leadership & project management
    Supply Chain

Finance and Law

    Spreadsheet modeling
    Quantitative budgeting process and tools
    Business decisions & scoreboards
    Corporate law and contract law
    Financial accounting

Marketing & Communication

    Crisis communication
    Management communication
    Marketing concepts & new tools
    Information systems & digital marketing

Online tools

    CRM
    Cloud, IOT, blockchain
    Management information systems

Luxury specialization

    Wholesale distribution
    Jewelry & watches strategy
    Wine & spirits
    Fashion
    Fragrances & cosmetics
    Art market and auction
    Marketing of taste industries
    Merchandising & Retail in Beauty

Professional experience in the desired field, and writing an MSc thesis.

  • Contact

    International degree seeking students

    Laura Valandro
    International Business Development

    Office : +33 (0) 1 40 53 79 23
    lvalandro@iscparis.com