This new Master of Science Program in Responsible Marketing and Communications will launch at the start of the 2020-2021 academic year. In addition to learning the basics of marketing and communications, students will learn how a brand can serve the public interest while fulfilling its own financial goals. Students will also look at mission-driven companies, BCorps, and regenerative businesses–the most resilient companies are those that are prepared for the long term.
Marketing and communications are key tools to create, promote, and enhance acceptance of the solutions that will help us save the planet.
The Master of Science (MSc) Program in Responsible Marketing and Communications helps you develop dual skill sets, in management and in the specifics of marketing and communications, focused on developing what is known as a “responsible” approach to marketing and communications, to meet consumers’ changing expectations. This program allows you to tackle all marketing and communications problems, to identify new needs, understand purchasing behavior, and analyze sales to implement a consistent and relevant marketing strategy.
Intake: january 2021
Applicants to the MSc program do not need previous work experience, but must have the equivalent of a French “bac+3” degree to begin the program with a year devoted to the basics of management, or a French “bac+4” degree to begin in the specialization year. Please note that MSC program is 80% taught in french and 20% taught in english. Therefore applicants must be fluent in french.
- Develop skills in management and a specialization,
Develop specialized skills in marketing and communications,
Integrate creative and organizational techniques that are required for innovation,
Implement a 360° approach.
Preparatory training for the Level 7 certified title designed and developed by APTIM, Manager de projets nationaux et internationaux des organisations.
Career paths after this program
- International growth manager
- Communications project director
Internal communications manager
Media/public relations manager
MSc 1 (one academic year, for students who have the equivalent of a bac+3 in the French system)
MSc 2 (one academic year, as a continuation from MSc 1 or for students who have the equivalent of a bac+4 in the French system)
The MSc 2 year earns 90 ECTS credits and focuses on more advanced management skills and developing technical skills in marketing and communications.
Management and Globalization
- Ethics and CSR
Finance and law
- Management controls
Strategy and operations
Leadership and project management
Information systems and digital marketing
Responsible marketing and communications
- Social marketing
Communications for events and public relations
Marketing and advertising
Panels in the time of big data
Responsible marketing conference cycle
Professional experience in the desired field, and writing an MSc thesis.