This new Master of Science Program in Responsible Marketing and Communications will launch at the start of the 2020-2021 academic year. In addition to learning the basics of marketing and communications, students will learn how a brand can serve the public interest while fulfilling its own financial goals. Students will also look at mission-driven companies, BCorps, and regenerative businesses–the most resilient companies are those that are prepared for the long term.
Marketing and communications are key tools to create, promote, and enhance acceptance of the solutions that will help us save the planet.

The Master of Science (MSc) Program in Responsible Marketing and Communications helps you develop dual skill sets, in management and in the specifics of marketing and communications, focused on developing what is known as a “responsible” approach to marketing and communications, to meet consumers’ changing expectations. This program allows you to tackle all marketing and communications problems, to identify new needs, understand purchasing behavior, and analyze sales to implement a consistent and relevant marketing strategy.

Applicants to the MSc program do not need previous work experience, but must have the equivalent of a French “bac+3” degree to begin the program with a year devoted to the basics of management, or a French “bac+4” degree to begin in the specialization year. Please note that MSC program is 80% taught in french  and 20% taught in english. Therefore applicants must be fluent in french.

Program goals

Program goals


    Develop skills in management and a specialization,
    Develop specialized skills in marketing and communications,
    Integrate creative and organizational techniques that are required for innovation,
    Implement a 360° approach.
Career paths after this program

Career paths after this program


Marketing option

    International growth manager
    Brand manager
    Product director
    Marketing consultant

Communications option

    Communications project director
    Crisis communicator
    Internal communications manager
    Media/public relations manager

Curriculum


MSc 1 (one academic year, for students who have the equivalent of a bac+3 in the French system)

MSc 2 (one academic year, as a continuation from MSc 1 or for students who have the equivalent of a bac+4 in the French system)
The MSc 2 year earns 90 ECTS credits and focuses on more advanced management skills and developing technical skills in marketing and communications.

Management and Globalization

    Ethics and CSR
    Geopolitics
    Intercultural management

Finance and law

    Management controls
    Corporate performance
    Corporate law
    Financial accounting

Strategy and operations

    Strategy
    Leadership and project management
    Supply chain
    Information systems and digital marketing
    Research methods

Responsible marketing and communications

    Social marketing
    Packaging
    Merchandising
    Communications for events and public relations
    Strategic planning
    Marketing and advertising
    Panels in the time of big data
    Social media
    Common themes
    Responsible marketing conference cycle

Professional experience in the desired field, and writing an MSc thesis.

  • Contact

    International degree seeking students

    Laura Valandro
    International Business Development

    Office : +33 (0) 1 40 53 79 23
    lvalandro@iscparis.com